Module 2: Content Marketing Hacks
Discover how to get your content seen by millions of people.
The Principles Behind Content Domination
There are two critical principles behind content domination. Understanding them will allow you to get more clear on how to direct your time for the maximum results.
Guest Blogging Strategy
Updating your own blog is important. However, you need to commit some of your content creation efforts towards guest posts. Guest blogging positions your content in front of a new audience that will expand your reach.
The 80/20 Principle Of Content Marketing
Understanding the 80/20 Principle for content marketing will give you a tremendous advantage for growing your audience and creating the right amount of content. The 80/20 Principle is essential for anything that you do, but this video takes on the well-known principle from a content brand context.
How To Grow Your Email List
Your email list is the most valuable digital asset for your content brand. In this presentation, you'll learn how to grow your email list so you have more people to communicate with. While there are dozens of tactics that work, it's better to master a few than be mediocre at many. This presentation will focus on the tactics that bring forth the best results.
How To Engage Your Email List
Your email list is the most valuable digital asset for your content brand. However, if you don't effectively communicate with your subscribers, then you are missing out on a great opportunity for more traffic and sales. In this video, you'll learn how to better engage with your email list to strengthen the relationship between you and your subscribers.
How To Lower Your Blog's Bounce Rate
Bounce rate is a critical metric for determining how active visitors are once they land on your website. Getting visitors to stick around sends an important signal to search engines that your site contains valuable content. That will result in your content ranking higher, and as you continue to accumulate more traffic, you'll also get more visitors who spend several minutes on your site at a time.
How To Get On More Podcasts
One of the most effective and efficient ways to grow your brand is to get interviewed on more podcasts. In this presentation, you'll learn how to land those interviews and get people asking you to be a guest on their shows.
How To Get More Backlinks
Generating backlinks should form the core of your SEO strategy. Search engines value the backlinks you ethically receive. In this presentation, you'll discover how to build up your backlink portfolio so your content ranks higher on search engines.
How To Turn One Idea Into Several Pieces Of Content
Content multiplication allows your content to reach more people. This will result in more traffic, and if optimized properly, you'll get more conversions as well. In this presentation, you'll learn how to turn one idea into several pieces of content to get more reach for each idea you come up with.
Crafting Your Content Marketing Strategy
Now that you've acquired some insights at this stage of the Plaza, it's time to create a strategy. Your strategy will change over time as you watch more of the modules and implement your existing strategy, but getting clear on your course of action is the first step towards accomplishing any of your goals. We take that first step now.